Montgomery Ward name buyer Sets Up Web Presence

Monday, December 11. 2006

According to the Lexington Herald-Leader, the buyers of the "Wards", Direct Marketing Services Inc., has revived the "Wards" name and set up a new website with a new version of the Wards catalog. Direct Marketing Services Inc. purchased the "Wards" name in 2004 after Montgomery Ward closed its stores in 2001. The "new" Wards will operate under wards.com.
David Milgrom, the president and founder of Direct Marketing Services Inc. has:

built a $160 million-a-year company by acquiring older, established domain and catalog names. He has licensed the right to use Sears' name on catalogs and now, besides the Wards book, mails several Sears specialty titles along with the Charles Keath gifts book and its core HomeVisions catalog.

According to Milgrom:

"To build a brand today is so expensive. There's only so many Wal-Marts and Amazons out there...We just picked up where they (Wards) left off."

Source [Lexington Herald Leader]

Posted by Ian McAlister at 05:06 | Comments (0) | Trackbacks (0)

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