According to an announcement made by Moniker.com, the domain name Porn.com was sold for US$9.5 million to Detroit-based MXN Ltd., an Internet media and investment business. MXN is affiliated with Downloadpass.com, an adult movie download site and Pimproll.com, an adult Web site promotion company.
According to the founder and CEO of Moniker.com:
the $9.5 million price tag for Porn.com is the second largest ever paid for a domain name, coming in second to the $12 million paid for Sex.com in 2005 in a private sale. Cahn said the price for Porn.com is the largest ever for an all-cash transaction.
The domain name Porn.com was offered for sale in March 2007 at the Traffic West Domain Name Auction in Las Vegas, Nevada. However, the domain name at the time did not reach the reserve price even though the high bid at the time reached US$7 million.
Source [Computer World Malaysia]